This may not be a normal event, but that makes it all the more exciting as a betting opportunity.

Sharp bettors aren't something to be intimidated by. By leveraging their long term value, Pinnacle Solution has pioneered more efficient pricing while maximising revenue to sportsbook partners.

Honing best practice in risk management over the past two decades has been key to our ability to compete against the sharpest bettors around. R is one of a number of data analysis tools to back our modelling and risk management practices.

We talk a lot about risk management, but what does it mean for your operation? Read more about how our trading and risk management strategies extract the full potential from your betting action, delivering more value for you and your customers.